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Welcome to ATAE

Since 1915, going the extra mile...

Automotive Trade Association Executives represents the executives of 115 state and metropolitan dealer associations in the U.S. and Canada. These associations respond to the needs of more than 16,000 franchised new-car and -truck dealers on national, state and local levels.

ATAE provides a forum for the exchange of information and serves as a clearinghouse for resources needed by member association executives. Through professional development programs, research and networking opportunities, ATAE provides members with the tools they need to continually improve the value and effectiveness of services offered to dealer members. ATAE works closely with the National Automobile Dealers Association to serve dealers on all levels, providing governmental representation, industry and public representation, education and consulting programs, meetings and conventions and a wide variety of products and services.

Chairman's Message

Information is power.  Over the years, the Automotive Trade Association Executives (ATAE) has proven to be a crucial asset for NADA and all of our dealer members across the country. The franchised retail automotive industry is facing many challenges and it is vital that we share information and work collaboratively to defend and extend the dealers’ investment in the franchise system.

Individually, we each work diligently for the members in our State or region. But the sum of our parts is far greater than the whole.  When more than 115 organizations, representing more than 15,000 dealerships, speak with a single voice, elected officials and other opinion leaders listen.

This ATAE website contains a great deal of helpful information. But your input is essential if it is to continue addressing the ever-changing needs of our industry. When you have suggestions or comments, please contact the ATAE staff. We look forward to hearing from you.

Thank you,


James B. Appleton, ATAE Chairman
President, New Jersey Coalition of Automotive Retailers