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Welcome to ATAE

Since 1915, going the extra mile...

Automotive Trade Association Executives represents the executives of 115 state and metropolitan dealer associations in the U.S. and Canada. These associations respond to the needs of more than 16,000 franchised new-car and -truck dealers on national, state and local levels.

ATAE provides a forum for the exchange of information and serves as a clearinghouse for resources needed by member association executives. Through professional development programs, research and networking opportunities, ATAE provides members with the tools they need to continually improve the value and effectiveness of services offered to dealer members. ATAE works closely with the National Automobile Dealers Association to serve dealers on all levels, providing governmental representation, industry and public representation, education and consulting programs, meetings and conventions and a wide variety of products and services.


ATAE is proudly celebrating its 100th anniversary!




Chairman's Message

I'm proud to represent ATAE as Chairman of the Board in our 100th year of service to dealers.  Back in 1915, just a few assocations working on auto trade shows got together to form the group that would eventually become the Automotive Trade Associations Executives (ATAE), with dealer associations in every state and every major city in the United States.  Today, ATAEs represent over 110 dealer associations with more than 16,000 member dealerships.

Our ATAE members play a crucial role in promoting the dealerships, providing services, producing top notch auto shows, and of course defending the franchise system.  Our group has a strong track record of working together to meet all challenges head-on.  We are always ready, willing and able to be a show of force when needed, whether that is in Washington, DC, individual state capitals or city hall.

Thank you,


Dean Mansfield, ATAE Chairman
President, New Car Dealers Association of San Diego County